Sustainability

The water we choose can make a positive impact for our planet and our communities.

It’s no secret that environmental degradation is taking a huge toll on our natural resources and the communities that rely on them.

Flow is committed to being a part of the solution by using our brand to make the world a better place. Reducing our environmental impact has been central to Flow’s mission since Day 1. From water stewardship and renewable packaging, to our B Corp Certification, climate protection and giving back to communities, everything Flow does is designed to create a positive ripple through future generations.


Click here to view Flow's 2021 Sustainability Accounting Standards Board (SASB) Report.

Click here to view Flow's Alkaline Spring Water U.S. Water Quality Report.

Click here to view Flow's Alkaline Spring Water Canada Water Quality Report.

150 million+ plastic bottles
diverted from entering
the environment.

Zero net
operational emissions

2% of total water capacity
extracted from
springs annually.

100% sustainably
sourced renewable
paperboard.

114.5 score
on our
B Corp Certification.

$1 million donated
to pandemic relief
efforts.

Our commitments for a brighter future.

Making a positive impact for our planet and our communities is a fundamental part of who we are. We believe that business can be a force for good and back up our words with action.

Achieving a 100% renewable, plant-based pack by 2030.

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Protecting the source.

Water is a precious natural resource that needs to be protected. Our naturally alkaline water comes from artesian springs that have existed for generations. Nature has given Flow healthy essential minerals and electrolytes so we use minimal processing to keep them intact. Through water stewardship: effective land management, efficient production, and minimum sustainable usage, we are ensuring our springs will exist for generations to come.
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A more sustainable package.

Water that’s kinder to your body deserves packaging that’s kinder to the planet. Made from mostly renewable, plant-based materials, our eco-friendly packaging is 68-75% renewable and 100% recyclable. And we aren’t stopping there. Our ultimate goal is to have packages made from 100% renewable materials.

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Certified B Corp.

Flow has been a Certified B Corp since 2017. B Corp certification is only given to companies that meet the highest standards of social and environmental accountability and use business as a force for good. In 2021,Flowscored 114.5 on its B Corp recertification, which was one of the highest scores in our category and a 30-point improvement over our previous assessment. We’re proud to be part of this growing global movement. 

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Climate protection + carbon footprint reduction.

As a sustainable brand, we work hard to identify, mitigate, and ultimately eliminate our climate impacts. Our renewable, plant-based packs are the best choice for a low carbon impact.

Supporting the circular economy.

A circular economy aims to ensure raw materials can continue to be reused for new products multiple times. Everything we make is designed to be recycled and upcycled with ease.

Diversity, equity, and inclusion.

Our impact extends beyond sustainability.Flowis an open and inclusive employer that values diversity of background and voices. We strive to create a company culture where all employees feel seen, heard, and valued. Our strong HR policies help support a healthy, safe, and inclusive work environment that meets or exceeds the highest labor standards in both the United States and Canada. We also hold our suppliers to high standards of ethical sourcing in their supply chains.

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Reuse, remake, recycle.

  • After they’re used, our packs are collected, sorted, and sent to other companies to be given new life.

  • Used packs can be used for green roofing material and other green building products.

  • Our paperboard packs and cases are 100% recyclable.

Giving Back

At Flow, we recognize the important role that water plays in our communities and the ways it helps communities recover from natural disasters. We actively work with high-impact partners to promote the health and welfare of communities throughout North America, including:

River Cleanup

River cleanup and watershed restoration
with Friends of the Middle River
in the U.S. and the Saugeen
Valley Conservation Authority in Canada.

Hurricane Relief

Providing 50,000 liters
for Hurricane Dorian
relief in the Bahamas.

Foodbank Aid

Delivering truckloads of Flow
to the Houston Food bank
and native communities in Alaska.

Water Access

Improving water access
and availability by allowing
public access to our spring in
Augusta  County, Virginia.

Wonder Grants

Sponsoring Wonder Grants
for young people addressing
water conservation and
clean water access efforts.

Clean Water
Donation

Partnership with Paloma
Elsesser on donating water
to Flint, MI.