Sustainability
The water we choose can make a positive impact on our planet and in our communities.
Environmental degradation takes a huge toll on our natural resources and the communities that rely on them.
Flow is committed to being a part of the solution. Reducing our environmental impact has been central to Flow’s mission since Day 1. From water stewardship and using renewable-resource based packaging, to our B Corp Certification, Flow strives to make a positive impact on current and future generations.
Protecting the source, and you.
Water is a precious resource
that connects us all to nature and each other. When you drink Flow, you’re drinking some of the healthiest mineral spring water Canada has to offer, and joining a community of Flow drinkers who care about what goes in their bodies. Nature has infused Flow’s source water with healthy essential minerals and electrolytes, so we use minimal processing to keep them. One drop of water takes 25 years to travel from the surface through deep layers of limestone and dolostone which provide natural filtration, minerals, and alkalinity, in order to reach our aquifer and ultimately you! Through strict water stewardship, habitat protection, efficient production, and minimal water usage, we are ensuring our spring will exist to serve generations to come. Our water is also free of PFAS chemicals and other contaminants often found in tap water.
A more sustainable package.
Made from mostly plant-based renewable
materials, our carton packaging is fully recyclable and designed to have a low
carbon-footprint. Renewable plant-based materials are better for the environment because they can be replenished over time and enable a move away from fossil fuel-based materials. Our ultimate goal is to have packages made from 100% renewable materials, and we are working with our packaging partner to achieve that.
We recently launched our sparkling
water in aluminum cans. Aluminum is the most frequently recycled and reused
packaging material, with most cans containing an average of 71% recycled
aluminum.
Certified B Corp.
Flow has been a Certified B Corp since 2017. B Corp certification is only given to companies that meet the highest standards of social and environmental accountability and use business as a force for good.
In 2021, Flow scored 114.5 on its B Corp recertification, which is the highest score of any mineral spring water brand. We’re proud to be part of this growing global movement!
People first.
Our impact extends beyond sustainability. At Flow, we believe diverse perspectives make us stronger. We are committed to fostering an inclusive workplace where every team member feels respected, supported, and empowered to contribute. We're proud that our leadership team is predominantly made up of women, reflecting our commitment to creating opportunities for diverse leadership. We strive to build a culture rooted in collaboration, authenticity, and purpose - one that inspires our team to make a positive impact every day.
Reuse, remake, recycle.
- After they’re used, our cartons are collected, sorted, and sent to other companies to be given new life.
- Used cartons are being used for green roofing material and other green building products.
- Our paperboard packs and cases are 100% recyclable.
- Our sparkling cans also contribute to the circular economy.