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By Jacqueline Lezette Curran

Gwyneth Paltrow: Super Natural


Gwyneth Paltrow x Flow Alkaline Spring Water

We are excited to announce our partnership with wellness visionary, Gwyneth Paltrow, Founder and CEO of the modern lifestyle brand goop. We share a common purpose to be at the forefront of innovation in well-being, sustainability, and mindful entrepreneurship. 

Like GP, we believe in making every choice count; that good food and good water is the foundation of wellness. “We all know healthy hydration is one of the core tenets of great health and glowing skin, but the convenience of a water bottle is usually outweighed by its environmental ramifications,” Gwyneth explains. That is until she discovered Flow Alkaline Spring Water.

“Flow is changing the game with a spring water that is naturally alkaline—nothing added—in 100% recyclable packaging,'' she says, “The pack is made from sustainably sourced fibers and even has a plant-based cap crafted from sugarcane.” From our eco-friendly pack to our super-natural ingredients, we make every decision mindfully because the choices we make affect our bodies and the environment. Together, we want to help people make a positive change in their lives and the world around them.

To learn more about our partnership with GP, click here.